An ever-evolving avatar of glitz and glamour, a depiction of unbridled inventiveness and relentless innovation, a BVLGARI Serpenti enthrals with its ceaseless mutations. The renowned Italian house was established in Rome in 1884 by the gifted Greek jeweller Sotirio Bulgari, who expeditiously earned a reputation for Italian ingenuity through fine craftsmanship and spectacular jewellery masterpieces. Sotirios Bulgari had a special affinity for snakes and was the designer of the BVLGARI Serpenti line. The watch was first introduced in the 1940s, with the celebrated Tubogas bracelet. It rose to fame in the 1960s thanks to Elizabeth Taylor, who donned it on the set of the movie Cleopatra.
February 24, 2023
6 Min Read
