Luxury’s Leading Ladies: The Iconic Women Behind Celebrated Watches

Watches have long become tools of more than just time-telling — they have become symbols of elegance, sophistication, and exquisite artistry. And what better way to endorse them than with the help of personalities that exude the very same qualities in their professional fields? The collaboration between luxury houses and female brand ambassadors is long-standing and one that makes sense. After all, it is such simple partnerships that breathe life into watches by infusing them with the personality of the beauty endorsing them.

This is why we delve into the various brands that have opted for female celebrities as their brand ambassadors. Whether it’s the rugged charm of TAG Heuer embodied by Alexandra Daddario or the timeless classic elegance represented by the numerous ambassadors of Longines, we will highlight some of the most remarkable female brand ambassadors we’ve encountered.

Alexandra Daddario for TAG Heuer

Alexandra Daddario - the new face of TAG Heuer iconic Carrera watch collection in May 2023; Image courtesy: TAG Heuer

TAG Heuer knew what they were doing when they brought Alexandra Daddario on board as the new face of their iconic Carrera watch collection in May 2023. This talented actress has been stealing scenes and hearts ever since her big break in the Percy Jackson movies. Her confidence, elegance, and undeniable “it” factor make her perfect for representing a timeless brand like TAG Heuer.

From edgy, adventure-filled roles to portraying sophistication on screen, Alexandra is a true chameleon. That versatility mirrors the modern yet classic vibes of the Carrera Date 36mm watch. With its crisp, newly colourful update on the original 1960s racing design, this timepiece walks the line between respecting heritage and keeping things fresh – just like Alexandra’s diverse acting repertoire.

Li Bingbing for Carl F. Bucherer

Li Bingbing is not an unfamiliar name for those well acquainted with the word of cinema, especially Chinese cinema. But the star made a name for herself in the west with major roles in blockbusters like Resident Evil and Transformers. However, the biggest attribute of Li’s professionalism is her undeniable screen presence and commitment to every role – whether she’s kicking butt as a post-apocalyptic warrior or bringing vulnerability to a romantic drama.

Li Bingbing, known for her major roles in blockbusters like Resident Evil and Transformers, as a brand ambassador for Carl F. Bucherer

That seamless blend of elegance and edge is exactly what made her the perfect match for a heritage Swiss brand like Carl F. Bucherer. Chosen as the maison’s first-ever global ambassador back in 2016, she has been able to perfectly embody the brand’s “quest for excellence and outstanding craftsmanship.” Li has been spotted time and again rocking their exquisite timepieces on major red carpets, at movie premieres, and even in her movies to show her loyalty and dedication to being the first global ambassador of the brand.

Charlize Theron for Breitling

For decades, Breitling cultivated a reputation as the quintessential men’s watch brand – the rugged, aviation-inspired timepieces became synonymous with a spirit of masculine adventure and daring. However, in recent years, the Swiss manufacturer has made significant strides to broaden its appeal to female consumers. Their most powerful move? Tapping Hollywood icon Charlize Theron as the face of its new Navitimer 32mm and 36mm watches for women.

Charlize Theron encapsulating Breitling's values effortlessly

The choice of Charlize is inspired, to say the least. This South African-born actress has built a career defying expectations and shattering gender norms. From her Oscar-winning turn as a real-life serial killer to her physically transformative roles as an avenging warrior and atomic-era spy, Charlize brings fierce femininity and undeniable strength to every character she inhabits. The Navitimer pieces themselves are equally badass. Encrusted with lab-grown “better diamonds” and crafted with traceable “better gold” sourced responsibly, these self-winding watches fuse ethical luxury with the brand’s aviation heritage. Like Charlize herself, they boldly remix tradition with contemporary style and values.

Kristin Harila for Bremont

When Bremont sought an ambassador capable of personifying the brand’s spirit of extreme adventure and rugged durability, they found the perfect embodiment in Norwegian mountaineer Kristin Harila. This celebrated athlete and former cross-country skier has carved out an extraordinary career leading expeditions to the world’s most inhospitable environments. But Harila is far more than just a guide – she’s a history-making mountaineer in her own right. In 2021, she set a blistering record as the fastest woman to summit both Mount Everest and Lhotse in under 12 hours. This monumental feat inspired her next unprecedented challenge: conquering the Bremont 14 Peaks. And in just 3 months, 20 hours, and 45 minutes, she ultimately emerged as the fastest mountaineer of all time to conquer this remarkable feat.

Norwegian mountaineer Kristin Harila, who is a celebrated athlete and former cross-country skier, embodies the adventurous spirit of Bremont

This served as the perfect backdrop to onboard the mountaineer as the newest ambassador for the maison, especially for the Bremont S300 watch. Throughout her history-making climb, Harila relied on the Bremont Supermarine S300 watch as her constant companion. Designed with the British watchmaker’s signature “Trip-Tick” case construction and water-resistant aluminium casing, the S300 is engineered to thrive in the harshest extremes, just like its intrepid ambassador. Its highly legible lumed dial, robust ceramic bezel, and timekeeping precision made it the ideal tool for Harila’s boundary-pushing ascents.

Priyanka Chopra, Anne Hathaway, and Zendaya for Bulgari

Priyanka Chopra, Anne Hathaway, and Zendaya attending a Bulgari event

When it comes to embodying true star power and glamour, few brands can match the iconic allure of Bulgari. For its latest high jewellery collection, “Unexpected Wonders,” the Roman jeweller turned to a quartet of leading ladies whose collective wattage could outshine a constellation.

First, there’s Anne Hathaway – the Academy Award-winning actress whose versatile talents and undeniable screen presence have made her one of Hollywood’s most captivating modern stars. In the campaign, Hathaway exudes timeless elegance draped in Bulgari’s sinuous Serpenti motifs. Joining her is Zendaya, the inspirational young force who has blown through every barrier with her fierce authenticity and cutting-edge style. The former Disney star turned Emmy winner provides vibrant youthful energy, luminous in Bulgari’s daring high jewellery masterpieces and signature B.zero1 collection.

The three prolific female ambassadors wearing Bulgari watches

Rounding out this dazzling group are two powerhouse female brand ambassadors – Priyanka Chopra Jonas and Blackpink’s Lisa. Chopra Jonas, the former Miss World, and wildly popular actor/producer, represents the modern multi-hyphenate renaissance woman. She stuns in the maison’s snake-coiled jewels and necklaces worth millions. Meanwhile, Lisa brings her signature cool-girl edge to Bulgari’s bold B.zero1 lineup. Her global influence as part of the world’s biggest female K-pop group exemplifies the brand’s commitment to diversity and boundary-breaking artistry.

Corinne Suter for Hublot

As the 2021 World Downhill Champion, Suter embodies the rare combination of raw athleticism and spiritual fortitude required to master one of winter’s most extreme disciplines. Her ability to channel adrenaline into laser-focused intensity, transforming doubts into an even greater wellspring of strength, has allowed her to harness gravitational forces like no other.

Corinne Suter, the Swiss Olympic athlete, as a female brand ambassador for Hublot

It’s this steely determination and quest for perfection that made Suter an obvious choice to join the ranks of Hublot’s prestigious ambassador family. The only female skier to represent the Swiss watchmaker, she personifies the brand’s philosophy of turning obstacles into opportunities through sheer force of will. Just as Suter has found her competitive equilibrium by gaining confidence in her own unparalleled abilities, Hublot has established its place among the horological elite by fearlessly challenging convention. From icy slopes to the workshops of Switzerland, both Suter and her new partnership brand refuse to rest on their achievements.

Eileen Gu for IWC

19-year old Eileen Gu, a freestyle skiing sensation for IWC

When IWC sought an ambassador capable of captivating a new generation while embodying the brand’s trailblazing spirit, they found the perfect personification in Eileen Gu. This 19-year-old freestyle skiing sensation didn’t just take the 2022 Beijing Olympics by storm – she established herself as one of the most transcendent and influential stars in all of sports.

IWC Pilot's watch Top Gun Lake Tahoe Edition

Thus, it’s no wonder IWC handpicked Gu to unveil their new Pilot’s Watch Chronograph TOP GUN Edition “Lake Tahoe” ceramic timepiece. Her fresh, fashion-forward perspective and effortless cool-girl style provided the perfect showcase for this modern sporty chronograph. Yet for all her youthful exuberance and influence, Gu remains grounded in the same core values that have guided IWC for over a century and a half. Just as the watchmaker obsesses over precision engineering and assembling tiny components with methodical care, the Olympic champion draws parallels to the laser-focused dedication required to execute demanding techniques to the highest level of precision.

Anya Taylor-Joy for Jaeger-LeCoultre

Embodying the exquisite balance of old-world poise and modern individuality, Taylor-Joy is the perfect ambassador for Jaeger-LeCoultre

When Jaeger-LeCoultre sought a new representative from a list of female brand ambassadors capable of embodying their timeless elegance and modern sophistication, they found the perfect representation in Anya Taylor-Joy. This prolific actress, born to British-Argentine parents and raised between Buenos Aires and London, has captivated audiences worldwide with her ethereal beauty and incredible acting talents. It’s the exquisite balance of old-world poise and boldly modern individuality, that makes Taylor-Joy the perfect ambassador for Jaeger-LeCoultre. This is especially fitting considering her ambassadorship was announced to the world in a video where she was spotted wearing the Reverso Classic Duetto. Introducing her new role wearing the iconic watch, she personifies the timeless codes of art deco elegance fused with contemporary edginess.

Female Powerhouses as Longines Ambassadors

For nearly two centuries, Longines has embodied the timeless elegance and pursuit of excellence that define Swiss watchmaking at its finest. In curating their esteemed roster of brand ambassadors, the maison has assembled a dazzling array of influential women whose multifaceted talents and grace epitomise those very same values.

First, there are the exalted “Ambassadors of Elegance.” At the forefront of these female brand ambassadors stands Jennifer Lawrence, the Oscar-winning actress whose fearless authenticity and unmistakable charisma have made her a force to be reckoned with on and off the screen. Alongside her is fellow Oscar laureate Kate Winslet, whose four decades of artistic brilliance have showcased an ever-evolving, worldly elegance. Runway royalty also reigns among Longines’ regal ambassadors. Supermodel Barbara Palvin brings an effortless high-fashion glamour to her role, while South Korean phenomenon Suzy lends her award-winning talents from both the acting and musical realms. Rounding out this elegant lineup is powerhouse Chinese actress Zhao Liying, handpicked to help celebrate Longines’ historic 185th anniversary.

The Longines’ ambassadorial family represents a multidimensional vision of modern femininity – where inner strength, passion, poise, and barrier-breaking influence reign supreme. In these extraordinary female brand ambassadors, the house has curated a luminous roster of role models who can inspire new generations to come.