In the world of high horology, certain maisons are content to perfect tradition, while others dare to rewrite it. Jacob & Co. watches belong squarely to the latter. Founded by Jacob Arabo, celebrated across music, fashion, and Hollywood as “Jacob the Jeweller”. The maison has earned a reputation for horological artistry that borders on the cinematic. Constellations whirl beneath sapphire domes, diamonds cascade in architectural patterns, and tourbillons perform with balletic grace.

Founded by Jacob Arabo, celebrated across music, fashion, and Hollywood as “Jacob the Jeweller”. The maison has earned a reputation for horological artistry that borders on the cinematic.

Such audacity has made Jacob & Co. watches irresistible to the world’s most recognisable personalities. For icons of sport, cinema, and music, these pieces serve as signatures, objects of power, brilliance, and individuality that project their presence long before they utter a word.

Why Icons Gravitate Towards Jacob & Co

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The magnetism of Jacob & Co. lies in a symphony of daring choices. Its creations speak to those who live in the spotlight, demanding pieces that are as commanding as their own presence.

The magnetism of Jacob & Co. lies in a symphony of daring choices. Its creations speak to those who live in the spotlight, demanding pieces that are as commanding as their own presence. The Astronomia Tourbillon, with its sapphire dome, triple-axis flying tourbillon, spinning diamond moon, and orbiting planets, stands as a modern emblem of daring. Pieces like the Casino Tourbillon and Bugatti carry the same spirit of drama through ingenious mechanics and illusion. The maison’s magnetism is amplified by high-profile collaborations—from the cinematic Godfather series to the latest headline-making partnership with K-pop icon G-Dragon—amplifying the maison’s cultural reach. This enduring visibility across music, film, and fashion ensures Jacob & Co. remains inseparable from the language of fame.

The Icons And Their Jacob & Co. Creations

Jacob & Co. has always thrived in the orbit of fame. Its creations slip effortlessly into the lives of people who live under a constant spotlight, like footballers, rappers, and actors. Each drawn to the maison’s unique mix of audacity and artistry. And while every star wears it differently, the common thread is clear: these timepieces amplify presence.

1. Salman Khan
2. Cristiano Ronaldo
3. Drake
4. Neeta Ambani
5. Jay-Z
6. Abhishek Bachchan

1. Salman Khan

From The World Is Yours Dual Time Zone to the Billionaire III, Salman Khan defines luxury with Jacob & Co.

Few collaborations feel as personal as Salman Khan’s with Jacob & Co. The maison created The World Is Yours Dual Time Zone Salman Khan in honour of the actor’s enduring friendship with Jacob Arabo, blending horology with heritage. Its saffron and green accents echo the Indian flag, the “SK” insignia adds a discreet signature, and the caseback bears his name against a world map centred on India. Recently, Salman was also seen with the dazzling Billionaire III, a creation draped entirely in emerald-cut diamonds. For Bollywood’s most enduring superstar, Jacob & Co becomes a canvas where stardom, national pride, and personal legacy are engraved in steel and stone.

2. Cristiano Ronaldo

Ronaldo has been spotted in the Epic X Chrono, Epic X CR7, and the diamond-studded Caviar Flying Tourbillon—watches as striking as his game.

Cristiano Ronaldo doesn’t just wear a Jacob & Co., he owns the stage in one. As the brand’s ambassador, he has sported the Epic X Chrono and diamond-encrusted pieces that shine almost as brightly as his career. The Epic X CR7 captures that spirit with a skeletonised dial framed by bold X-shaped lugs, one pillar sculpted into Ronaldo’s image and the other engraved with his CR7 logo and signature, while a football-shaped barrel cover adds a playful nod to his world. He has also been seen wearing the Jacob and Co. Caviar Flying Tourbillon Tzavorites watch in white gold. 

3. Drake

On stage or courtside, Drake’s Astronomia Casino and Five Time Zone pieces mark both his style and Jacob & Co.’s allure.

If there is one artist who has worn Jacob & Co. like a second skin, it is Drake. His bond with the maison is defined by creations such as the Astronomia Casino, a watch that mirrors his taste for spectacle, and the Five Time Zone, whose bold variations like the “JC114DA,” “JC11,” and “JCATH8” he has embraced in multiple forms. From diamond-set designs to rare editions coveted by collectors, these pieces have become part of his signature style. Worn on stage, in videos, and courtside, they serve as much as markers of his persona as they do of Jacob & Co.’s cultural gravity.

4. Neeta Ambani

Nita Ambani has been spotted on multiple occasions wearing the Astronomia Fleur de Jardin Tourbillon Pink Sapphire, a masterpiece that marries mechanical brilliance with lyrical beauty.

Nita Ambani has been spotted on multiple occasions wearing the Astronomia Fleur de Jardin Tourbillon Pink Sapphire, a masterpiece that marries mechanical brilliance with lyrical beauty. Encased in 18K rose gold, it features a butterfly-shaped flying tourbillon surrounded by gemstone flowers in constant rotation, evoking a garden alive with colour and motion. Brilliant-cut diamonds illuminate the bezel and lugs, completing a composition that is both poetic and technically daring. 

5. Jay-Z

Jay-Z was an early adopter of Jacob & Co., rocking the Five Time Zone, Caviar Tourbillon, and Bugatti Tourbillon with unmatched flair.

Jay-Z’s connection to Jacob & Co. predates its ubiquity on red carpets and in sports arenas. He was among the first to weave “Jacob the Jeweller” into hip-hop’s vocabulary, pairing the reference with the bold Five Time Zone. Over the years, he has also been spotted with other extraordinary Jacob & Co. creations such as the Caviar Tourbillon and the Bugatti Tourbillon, each underscoring his taste for innovation and extravagance. His early advocacy cemented Jacob & Co. as a marker of ambition and artistry within music culture.

6. Abhishek Bachchan  

From the intricately engraved Epic X Ram Janmabhoomi to the vibrant H24 Five Time Zone, Abhishek Bachchan’s Jacob & Co. collection defines elegance.

Abhishek Bachchan has cultivated a reputation as a discerning collector, with his Jacob & Co. watches often reflecting both cultural depth and contemporary boldness. His collection includes the Epic X Ram Janmabhoomi Titanium Edition, distinguished by its intricate temple engravings and skeletonised architecture. He has also been spotted wearing the H24 Five Time Zone Automatic, a globetrotter’s icon defined by its vibrant multi-zone dial and cosmopolitan spirit. Together, these watches highlight his affinity for timepieces that balance tradition with striking, statement-making design.