In the world of fine watchmaking, few stories carry the same legacy as that of Laurent Ferrier. His journey intertwines a deep love for motorsport with a family legacy of horological expertise. It can all be traced back to a pivotal moment in 1979, when Ferrier crossed the finish line at the 24 Hours of Le Mans in third place, just behind Paul Newman.
Celebrities, including Cristiano Ronaldo and Floyd Mayweather, lead the list of prominent figures who choose to wear these famous watches to complement their popularity. The article analyses how integrated luxury sports watches evolved over time while discussing their impact on the culture as well as their design features.