Indian celebrity style has moved from subtlety to splendour, favouring luxury timepieces rich in high-jewellery detail and technical craft. It is a shift visible whenever SRK steps out in an openworked complication or when a member of the Ambani family appears with a rare model that collectors pursue for years. These choices signal a newfound confidence, where stones and mechanics shape statements so rare that even seasoned collectors seldom encounter them.
Launched in 2010, Ressence approaches watchmaking from a designer’s mind rather than traditional watchmaking. The brand was founded by Benoît Mintiens, an industrial designer from Antwerp, who reimagined timepieces as dynamic instruments of interaction rather than static displays of time.
The monopusher chronograph is watchmaking distilled: one button, three functions, and a century of clever engineering in between. From early twentieth-century wrist experiments by Longines using calibres such as the 13.33Z, to modern revivals that fuse classic designs with contemporary finishing, these creations capture both historical gravitas and tactile excellence. Today, the monopusher chronograph stands out for its streamlined operation and historic significance, offering collectors a complication once reserved for early military timing and sporting pursuits.
Audemars Piguet commands a rare position in Swiss watchmaking. For some, the Royal Oak’s octagonal bezel is the first image that comes to mind, a design that changed the course of luxury watches in the 1970s. Others think of the maison’s refined complications, such as perpetual calendars, tourbillons, and repeaters that highlight another side of its craft. However they are viewed, Audemars Piguet watches have held their own, sustaining a reputation built on independence and innovation. At Second Movement, that spirit is evident, where these watches carry stories, preserve value, and often grow in significance as they pass from one collector to another.
Over the last decade, K-pop has risen from a regional music phenomenon into a global cultural powerhouse, effortlessly transcending borders as it moves from Seoul’s sound stages to commanding influence across the world. In doing so, it has not only rewritten the rules of contemporary entertainment but also dictated fashion cycles, reshaped luxury consumption, and consolidated a new form of cultural capital.
Some watches have a way of leaving an impression. They appear on a wrist and stay in memory, whether because of a historic achievement, a bold design, or a technical innovation. Collectors at Second Movement repeatedly return to a few iconic models that have shaped watch culture and captured imaginations worldwide. These are some of the most popular watches in the world, carrying stories, standing out in style, and remaining highly sought after decades after their debut. Here are seven of the most popular watches and what makes each of them remarkable.
Tudor’s Royal revives something both familiar and new: the mid-century appeal of integrated-bracelet watches with a thoroughly modern, accessibly priced execution. Introduced as a quiet companion to Tudor’s headline Black Bay models, the Tudor Royal collection is a set of steel (or steel-and-gold) sport-luxury watches that wear like a statement piece and read like everyday refinement. Its fusion classic design gives it a clear identity, a watch that references decades of sports horology without feeling derivative.
The Patek Philippe Gondolo watch collection revives the glamour of rectangular, tonneau, and cushion-shaped cases, a refined nod to the era’s symmetry and simplicity. Now available at Second Movement, this distinctive timepiece represents one of watchmaking's most successful experiments in geometric elegance. Patek Philippe, a name synonymous with timeless round cases like the Calatrava and the porthole-inspired Nautilus’ signature design, marks a deliberate departure with the Gondolo. It celebrates the early 20th century’s fascination with bold architectural lines, decorative refinement, and sculptural form. Each reference within the collection feels like a study in design, carrying the essence of an era while remaining relevant to collectors today.
In the world of high horology, certain maisons are content to perfect tradition, while others dare to rewrite it. Jacob & Co. watches belong squarely to the latter. Founded by Jacob Arabo, celebrated across music, fashion, and Hollywood as “Jacob the Jeweller”. The maison has earned a reputation for horological artistry that borders on the cinematic. Constellations whirl beneath sapphire domes, diamonds cascade in architectural patterns, and tourbillons perform with balletic grace.
When Jacob & Co. Astronomia Solar G-Dragon debuted in Seoul, marking an unprecedented fusion of haute horlogerie and contemporary culture. This collaboration between Jacob & Co. and the K-pop icon reimagines one of the maison’s most audacious complications — the Astronomia Solar — through the lens of G-Dragon’s artistic identity and his fashion imprint, PEACEMINUSONE.
According to research by Statista, the luxury watch market is currently valued at USD 63.72 billion in 2025 and projected to grow at an annual rate of 3.82% (CAGR 2025–2030), demonstrating a sustained growth, driven in large part by the rise of investment-grade timepieces. This segment, expected to nearly double in value, underscores a growing demand for heritage, craftsmanship, and exclusivity.
After two years of soft launches, stadium spotlights, and Easter eggs, Travis Kelce and Taylor Swift finally turned the internet’s favourite love story into endgame. Amid florals and candlelight, Kelce proposed in a tableau that could have been lifted from the pages of folklore.