2 Doxa Watches

At Doxa, watchmaking is a transformative force that transcends boundaries and merges intense research with fine craftsmanship. The brand’s high-quality, functional watches are admired around the globe for their ergonomic designs, colourful aesthetics, and value for money. From mastering technical elements that make a watch robust and reliable to delivering elegant design codes, Doxa brings avant-garde pieces that manifest the best of form and function. 

Georges Ducommun, the founder of the house, was only 12 years old when he started apprenticing with an established watchmaker. Soon with his sheer dedication and adeptness, he became a valued watchmaker himself, known for his attention to detail and excellent service. In 1889 at the age of 21, he started his own business, “Georges Ducommun, Fabriques Doxa”; Doxa being a Greek word for glory. The milestones that make Doxa’s history so iconic include the development of a pocket watch that received multiple honours and awards and the patented eight-day calibre that became standard equipment used in vehicles such as Bugatti’s racing cars, ships and aeroplanes. However, the biggest breakthrough was when Doxa revolutionised the diving watch category with its inventive SUB 300T — an accessible, purpose-driven diving watch. 

Doxa’s Aquatic Revolution — SUB 300T 

By the 1960s, Doxa had established itself as a reputed Swiss brand admired for its reliable watches that included a gamut of sports, travel and dress pieces. In 1967, Doxa’s head of product development, Urs Eschle, was quite taken by the invention of the underwater breathing regular designed by Aqua-Lung. Subsequently, he decided to foray into the world of diving watches by creating a timepiece that would not only be singular in terms of design but will also yield unprecedented functionality. After three years of extensive research and development in collaboration with legends like Claude Wesly and Jacques-Yves Cousteau, SUB 300T was introduced in 1967. 

SUB 300T was really a revelation at the time in more ways than one. It was the first diver’s watch with an orange dial — a never-seen-before detail in this segment that promised continuous legibility underwater. In addition, it introduced a unidirectional rotating bezel and a metal bracelet with an inventive flex buckle that allowed the watch to fit effortlessly over wetsuit sleeves. When launched at Baselworld, SUB 300T was a smashing hit, and that probably encouraged the house to innovate further. As a result, Doxa released the SUB 300T Conquistador in 1969 as the first diving watch with a helium escape valve. 

The Contemporary And Youthful Doxa Watches Of Today

Although Doxa was forced to shut down in the face of the quartz crisis, it reappeared on the horological landscape thanks to Jenny Watches, who acquired it in 1997. They not only revived the brand but brought back the iconic SUB 300T in all its glory. Today, Doxa is synonymous with diving watches with its collections, such as SUB 200, SUB 300, SUB 600T, SUB 1500T, and more, fulfilling the brand’s everlasting pursuit of breaking new ground. These watches are contemporary and youthful in spirit, available in six exciting dial colours, with each hue enjoying a unique Doxa name. Watches with a navy blue dial are called Caribbean, the yellow dial is named Divingstar, silver is Searambler, and black is Sharkhunter. Watches with the beautiful aqua blue dial are titled named Aquamarine, and finally, the iconic orange is dubbed Professional. These beguiling hues are present across collections. In conclusion, we can say without hesitation that Doxa constitutes an ideal example of inventiveness and pioneering spirit in the watchmaking world, attributes that led to the brand’s success, and also because these watches effortlessly meet the requirements of all times and occasions.