Revived through visionary leadership, these luxury watch brands, once on the brink of extinction, have defied the odds by uniting heritage with modern ingenuity to reclaim their position in modern luxury.
April 26, 2025
6 Min Read
Watch collaboration is a powerful tool in the marketing world, allowing brands to create unexpected partnerships, gain access to new audiences, and develop a hyped product that sparks common interest. It is more than a combination of the logotypes or aesthetics; collaboration is a blend of philosophies, production skills, and brand DNA. For instance, in 2017, the cooperation of the streetwear giant Supreme and the high fashion label Louis Vuitton led to a successful collection that combined the best of both segments—the luxurious chic and the counter-cultural provocativeness. Another worthy example is the partnership between Apple and Nike, which resulted in the creation of Nike+.
January 20, 2025
8 Min Read
The world of luxury watches extends far beyond the handful of famous Swiss mega-brands. There is a thriving community of independent watchmakers creating avant-garde timepieces. These innovative brands offer distinctive designs and high-quality craftsmanship while giving new meaning to the art of watchmaking.
March 27, 2024
7 Min Read
In the world of haute horlogerie, certain timepieces rise above the rest as true objets d'art. These unique watches boldly break from convention, daring to be different with radical and imaginative designs. They draw the eye and ignite passion, sparking conversation whenever they grace the wrist. We call them "head turners" - the watches that simply make you look twice.
February 8, 2024
4 Min Read
The world of watchmaking is an ever-evolving industry, delving into complications that keep expanding the functionality of a timepiece. And chronograph is one complication that seems to have made a mark with its visually appealing chassis and versatile function. Chronographs, since their invention, have aided professionals — from scientists to sportspeople — with the ability to record precisely the elapsed time. These watches have a stopwatch function helpful in aviation, diving, and other occasions where time is of the essence. For the horological enthusiasts scouting for chronograph timepieces, here are 10 highly recommended chronograph watches available under INR 5 lakh, including some high-end and stylish pieces.
May 12, 2023
11 Min Read
Shah Rukh Khan, the King of Bollywood, is not just a charismatic actor but a fashion icon as well. Apart from ruling the globe with his exemplary performance, charming persona, and notable achievements, his sartorial choices are always a matter of discussion among fans and fashion critics alike. A topic that often dominates conversations is the luxury watches worn by Shah Rukh Khan. The reigning ruler of Indian cinema has an enviable collection of timepieces that he wears with effortless panache.
March 21, 2023
4 Min Read
