Indian celebrity style has moved from subtlety to splendour, favouring luxury timepieces rich in high-jewellery detail and technical craft. It is a shift visible whenever SRK steps out in an openworked complication or when a member of the Ambani family appears with a rare model that collectors pursue for years. These choices signal a newfound confidence, where stones and mechanics shape statements so rare that even seasoned collectors seldom encounter them.
November 25, 2025
4 Min Read
Over the last decade, K-pop has risen from a regional music phenomenon into a global cultural powerhouse, effortlessly transcending borders as it moves from Seoul’s sound stages to commanding influence across the world. In doing so, it has not only rewritten the rules of contemporary entertainment but also dictated fashion cycles, reshaped luxury consumption, and consolidated a new form of cultural capital.
September 28, 2025
7 Min Read
In the world of high horology, certain maisons are content to perfect tradition, while others dare to rewrite it. Jacob & Co. watches belong squarely to the latter. Founded by Jacob Arabo, celebrated across music, fashion, and Hollywood as “Jacob the Jeweller”. The maison has earned a reputation for horological artistry that borders on the cinematic. Constellations whirl beneath sapphire domes, diamonds cascade in architectural patterns, and tourbillons perform with balletic grace.
August 30, 2025
5 Min Read
When Jacob & Co. Astronomia Solar G-Dragon debuted in Seoul, marking an unprecedented fusion of haute horlogerie and contemporary culture. This collaboration between Jacob & Co. and the K-pop icon reimagines one of the maison’s most audacious complications — the Astronomia Solar — through the lens of G-Dragon’s artistic identity and his fashion imprint, PEACEMINUSONE.
August 30, 2025
3 Min Read
Modern ateliers approach dial creation as sculptors approach marble, seeing potential where others see limitations. Each technique demands specific expertise, from the rhythmic precision of engine-turning to the delicate balance required when working with precious stones. To understand the different types of watch dials is to understand a timepiece not simply in appearance, but in ambition and character.
July 31, 2025
5 Min Read
While the world's fashion cognoscenti ascended the storied steps of the Metropolitan Museum of Art on Monday evening, their attire commanded attention. But for the truly discerning eye, the real drama unfolded at wrist level. The Met Gala 2025 transformed New York into a veritable horological playground where timepieces spoke volumes about their wearers' sophistication, cultural literacy, and spending power.
May 7, 2025
7 Min Read
In the sun-drenched paradise of Thailand's White Lotus resort, the real treasures aren't hidden in safes; they're proudly displayed on wrists. As HBO's wickedly addictive satire of privilege enters its third season, the horological choices of its characters speak volumes about wealth, taste, and the subtle art of flaunting both.
April 9, 2025
4 Min Read
The Jacob & Co. The World Is Yours Dual Time Zone Salman Khan transcends typical celebrity collaborations; it's the synergy of cinematic royalty and watchmaking genius. Bollywood titan Salman Khan, whose blockbusters captivate billions, joins forces with visionary watchmaker Jacob Arabo to create something extraordinary. Their connection runs deeper than business, rooted in parallel family legacies. Khan was profoundly moved by the story of the 13-year-old Jacob receiving a dual-time watch from his father Nison, a moment that sparked Arabo's lifelong horological passion. In turn, this special edition pays tribute to Salim Khan, the legendary screenwriter whose storytelling changed Indian cinema forever.
April 2, 2025
3 Min Read
The adorning names on beautiful watch dials reflect grandeur and prestige in fine watchmaking. While many prized timepieces exist, a decadent ecosystem of luxury conglomerates and watch groups gives the final shape to the industry. These brands balance the romance of tradition with bold innovation, crafting not just timepieces but the very future of watchmaking itself. While skilled artisans may assemble your watch with loving precision, these powerhouse watch groups determine which treasured techniques survive and which revolutionary designs reach your wrist.
March 22, 2025
6 Min Read
Guilloché is a word derived from the French word guillochis, which means intricate ornamentation, or guilloche, for a carving tool. It is a complex and stunning pattern executed on a watch dial to enhance its beauty multifold with its presence. This specialty technique elevates watchmaking to an art form and showcases incredible attention to detail.
May 24, 2024
10 Min Read
This Mother's Day, let's take a moment to celebrate some of the most stylish and influential moms in both Bollywood and Hollywood who not only dazzle us with their acting prowess but also possess impeccable taste in luxury watches. These ladies effortlessly balance their demanding careers with motherhood, all while exuding grace, elegance, and a penchant for exquisite timepieces.
May 10, 2024
6 Min Read
The world of luxury watches extends far beyond the handful of famous Swiss mega-brands. There is a thriving community of independent watchmakers creating avant-garde timepieces. These innovative brands offer distinctive designs and high-quality craftsmanship while giving new meaning to the art of watchmaking.
March 27, 2024
7 Min Read
