Watch collaboration is a powerful tool in the marketing world, allowing brands to create unexpected partnerships, gain access to new audiences, and develop a hyped product that sparks common interest. It is more than a combination of the logotypes or aesthetics; collaboration is a blend of philosophies, production skills, and brand DNA. For instance, in 2017, the cooperation of the streetwear giant Supreme and the high fashion label Louis Vuitton led to a successful collection that combined the best of both segments—the luxurious chic and the counter-cultural provocativeness. Another worthy example is the partnership between Apple and Nike, which resulted in the creation of Nike+.
Hollywood’s best took centre stage at the Golden Globes 2025. The highlights included Nicole Kidman’s Nightfall nomination, The Forgotten Pages’ Andrew Garfield, and Michelle Yeoh’s elegance in The Eternal Bloom. From cinematic brilliance to timeless style, the event paired stars like Sebastian Stan, Kieran Culkin and Colman Domingo on the red carpet.
In a world traditionally dominated by steel and gold watches, ceramic has stood out as a popular material because of its durability and premium appearance. Blending cutting-edge technology with stylistic elegance, ceramic watches have gained immense clout of late, leading all the top luxury watch brands to jump on the bandwagon. These timepieces are also growing as a promising investment opportunity for watch collectors, thanks to their high durability and other properties. Here are top luxury ceramic watches that not only look ultra-modern but are also wise investments for discerning collectors.
The Indian Premier League (IPL) is one of the biggest sports events in the country. It's a tournament that showcases the best of cricketing talent from around the world. As the IPL fever grips cricket enthusiasts everywhere, it's not just the on-field action that captures our attention. Off the pitch, we often spot cricketing stars and celebrities coming out to support their favourite teams, showcasing their personal style, and wearing some remarkable timepieces. While the majority of players in the IPL are Indian, the presence of overseas players adds an extra level of excitement and brings a global flavour to the competition. Let's delve into the watches worn by our favourite IPL players.
The Marvel Studio has once again set the hearts of Marvel enthusiasts racing with their latest instalment from the Guardians of the Galaxy series. The Guardians of the Galaxy Vol. 3 releases on May 5th, 2023, and the fans can barely contain their excitement. At the world premiere screening at the L.A.’s Dolby Ballroom, big names from the cast and crew graced the red carpet (purple actually). As the star-studded cast of Hollywood took centre stage, Chris Pratt, known for his iconic role as Peter Quill, a.k.a. Star-Lord, dazzled the crowd with his charismatic personality and sophisticated taste in luxury timepieces.
As watch aficionados, you often seek timepieces that not only provide precision but also exude a sense of adventure. Dive watches are the perfect embodiment of that spirit, designed with unidirectional rotating bezels, screw-down crowns, and water resistance capabilities to withstand the depths of the sea while maintaining impeccable timekeeping. For those who don't mind indulging in luxury watches, here are ten of the best dive watches to invest in.
Watches and Wonders, one of the biggest events in the horological calendar, makes the first quarter of the year the most exciting for any connoisseur of exceptional watches as it pays homage to the exquisite craft of watchmaking from the industry's leading entities. With the event's phenomenal success in Geneva last year, Watches and Wonders returned this year with a more monumental and breathtaking exhibit, with 48 premium watch brands
The watch industry is warming up to the notion of unisex watches. The blurred lines in design make timepieces attainable and accessible for everyone, irrespective of gender. Such creations exude a universal appeal and edgy look that the new generations quickly shift toward for inclusive fashion that does not compromise individuality. This shift has been driven by the transformed consumer attitude towards gender, creating a more diverse and exciting world of watchmaking.
As the world pushes towards a more sustainable future, luxury watchmakers are embracing eco-friendly initiatives to promote environmental protection and sustainability. The watch industry has recognised its responsibility to protect the environment, as brands are wearing their capes to rescue the earth and have taken steps towards sustainable watchmaking. Here are ways the luxury watch industry is creating a better and more sustainable world.
Among the watchmaking prodigies also stands a plethora of underrated luxury watches that are equally brilliant but get overlooked because of the mammoth presence of a contemporary. So, today we are discussing watches that embody watchmaking perfection and aesthetical excellence and yet fly under the radar.
While global luxury brands naming Indian celebrities as their brand ambassadors is not a novel phenomenon, it is one that has shown much potential and value in recent times. The burgeoning popularity of Indian celebrities, from sportspeople to movie stars, is perhaps an important reason why they are fast becoming a select choice for global brands.
Panerai watches are a seamless fusion of Italian style, Swiss technology, and a fascination with the sea, as they were initially engineered for deep underwater use. Tradition and the sea world are the touchstones of Panerai's core DNA. Its timepieces commemorate a long historical connection with the Royal Italian Navy