In the sun-drenched paradise of Thailand's White Lotus resort, the real treasures aren't hidden in safes; they're proudly displayed on wrists. As HBO's wickedly addictive satire of privilege enters its third season, the horological choices of its characters speak volumes about wealth, taste, and the subtle art of flaunting both.
April 9, 2025
3 Min Read
The adorning names on beautiful watch dials reflect grandeur and prestige in fine watchmaking. While many prized timepieces exist, a decadent ecosystem of luxury conglomerates and watch groups gives the final shape to the industry. These brands balance the romance of tradition with bold innovation, crafting not just timepieces but the very future of watchmaking itself. While skilled artisans may assemble your watch with loving precision, these powerhouse watch groups determine which treasured techniques survive and which revolutionary designs reach your wrist.
March 22, 2025
6 Min Read
Among the various elements that define a model, the case shape stands paramount. Its contours, proportions, and finishes not only serve a functional purpose but also exude an air of sophistication that speaks volumes of the legacy and tradition behind each design.
March 22, 2025
8 Min Read
In recent years, the luxury industry has seen a refined blend of sustainability and exquisite craftsmanship. Leading the revolution are lab-grown diamonds, a prodigious discovery of modern science that is transforming the aura and ethics of luxury watches. Let’s explore the world of lab-grown diamonds, their sustainability standards, and their seamless integration into the timeless art of watchmaking. Gain insight into the visionary brands and their groundbreaking collections that have embraced these ethically crafted stones.
March 13, 2025
7 Min Read
Watch collaboration is a powerful tool in the marketing world, allowing brands to create unexpected partnerships, gain access to new audiences, and develop a hyped product that sparks common interest. It is more than a combination of the logotypes or aesthetics; collaboration is a blend of philosophies, production skills, and brand DNA. For instance, in 2017, the cooperation of the streetwear giant Supreme and the high fashion label Louis Vuitton led to a successful collection that combined the best of both segments—the luxurious chic and the counter-cultural provocativeness. Another worthy example is the partnership between Apple and Nike, which resulted in the creation of Nike+.
January 20, 2025
8 Min Read
Watches have long become tools of more than just time-telling — they have become symbols of elegance, sophistication, and exquisite artistry. And what better way to endorse them than with the help of personalities that exude the very same qualities in their professional fields? The collaboration between brands and female ambassadors is long-standing and one that makes sense. After all, it is such simple collaborations that breathe life into watches by infusing them with the personality of the beauty endorsing them.
December 11, 2024
9 Min Read
In a world traditionally dominated by steel and gold watches, ceramic has stood out as a popular material because of its durability and premium appearance. Blending cutting-edge technology with stylistic elegance, ceramic watches have gained immense clout of late, leading all the top luxury watch brands to jump on the bandwagon. These timepieces are also growing as a promising investment opportunity for watch collectors, thanks to their high durability and other properties. Here are top luxury ceramic watches that not only look ultra-modern but are also wise investments for discerning collectors.
April 12, 2024
7 Min Read
Holi, the vibrant festival of colours, is a celebration that ignites the senses with an explosion of colours, joy, and revelry. As the streets come alive with vibrant hues and laughter echoes through every corner, it's impossible not to get swept up in Holi's infectious energy. This year, as we prepare to embrace the kaleidoscope of colours, why not add a touch of vibrancy to your wrist with our curated list of brilliant colourful watches for Holi?
March 21, 2024
6 Min Read
The much-anticipated 2024 Oscars concluded on March 10 with big wins by the likes of Poor Things, Anatomy of a Fall, Oppenheimer and more. Of course, alongside watching whose winning, we are also on the lookout for luxury watches adorned by our favourite celebrities. We spotted beautiful ladies Anya Taylor-Joy and Da’Vine Joy Randolph in Jaeger-LeCoultre and Omega, respectively. Last year's Best Actor winner, Brendan Fraser, wore an Omega Constellation, while Jeffrey Wright, nominated this year for the Best Actor, came in Omega De Ville Trésor. Here are the best celebrity watch spottings at the 2024 Oscars.
March 13, 2024
5 Min Read
Auctions are a great way to acquire a piece of pop culture that would have been otherwise unattainable. When it comes to the rarefied world of high-end auctions, iconic items linked to legendary people have sold for eye-watering sums that reflect their rarity and stories. Be it Marilyn Monroe’s “Happy Birthday Mr. President” dress that fetched $4.8 million, Napoleon’s hat that sold for $2.1 million, or Albert Einstein's Nobel Prize medal that realised almost $1 million.
February 12, 2024
8 Min Read
As we prepare to bid farewell to the memorable year of 2023, it would be impertinent not to look back at the sightings of the best timepieces worn by our beloved Hollywood stars. Here’re the most captivating watches that caught our attention in 2023.
December 19, 2023
5 Min Read
An embodiment of class, opulence and style, the TAG Heuer watches have carved a niche in the genre of luxury timepieces. Known as a pioneer in sports watches, the brand has been a testament to excellence and innovation for a long time. It is well-established for its high precision standards and statement aesthetics, providing an edge and sophistication to those who appreciate authenticity and panache. From sports icons such as Steve Mcqueen and David Beckham to celebrities like Leonardo De Caprio and Shahrukh Khan, the brand's avant-garde pieces have been encircling the hands of the elite, making heads turn wherever they go.
August 19, 2023
4 Min Read
