Watch collaboration is a powerful tool in the marketing world, allowing brands to create unexpected partnerships, gain access to new audiences, and develop a hyped product that sparks common interest. It is more than a combination of the logotypes or aesthetics; collaboration is a blend of philosophies, production skills, and brand DNA. For instance, in 2017, the cooperation of the streetwear giant Supreme and the high fashion label Louis Vuitton led to a successful collection that combined the best of both segments—the luxurious chic and the counter-cultural provocativeness. Another worthy example is the partnership between Apple and Nike, which resulted in the creation of Nike+.
Watches have long become tools of more than just time-telling — they have become symbols of elegance, sophistication, and exquisite artistry. And what better way to endorse them than with the help of personalities that exude the very same qualities in their professional fields? The collaboration between brands and female ambassadors is long-standing and one that makes sense. After all, it is such simple collaborations that breathe life into watches by infusing them with the personality of the beauty endorsing them.
In a world traditionally dominated by steel and gold watches, ceramic has stood out as a popular material because of its durability and premium appearance. Blending cutting-edge technology with stylistic elegance, ceramic watches have gained immense clout of late, leading all the top luxury watch brands to jump on the bandwagon. These timepieces are also growing as a promising investment opportunity for watch collectors, thanks to their high durability and other properties. Here are top luxury ceramic watches that not only look ultra-modern but are also wise investments for discerning collectors.
Holi, the vibrant festival of colours, is a celebration that ignites the senses with an explosion of colours, joy, and revelry. As the streets come alive with vibrant hues and laughter echoes through every corner, it's impossible not to get swept up in Holi's infectious energy. This year, as we prepare to embrace the kaleidoscope of colours, why not add a touch of vibrancy to your wrist with our curated list of brilliant colourful watches for Holi?
The much-anticipated 2024 Oscars concluded on March 10 with big wins by the likes of Poor Things, Anatomy of a Fall, Oppenheimer and more. Of course, alongside watching whose winning, we are also on the lookout for luxury watches adorned by our favourite celebrities. We spotted beautiful ladies Anya Taylor-Joy and Da’Vine Joy Randolph in Jaeger-LeCoultre and Omega, respectively. Last year's Best Actor winner, Brendan Fraser, wore an Omega Constellation, while Jeffrey Wright, nominated this year for the Best Actor, came in Omega De Ville Trésor. Here are the best celebrity watch spottings at the 2024 Oscars.
Auctions are a great way to acquire a piece of pop culture that would have been otherwise unattainable. When it comes to the rarefied world of high-end auctions, iconic items linked to legendary people have sold for eye-watering sums that reflect their rarity and stories. Be it Marilyn Monroe’s “Happy Birthday Mr. President” dress that fetched $4.8 million, Napoleon’s hat that sold for $2.1 million, or Albert Einstein's Nobel Prize medal that realised almost $1 million.
As we prepare to bid farewell to the memorable year of 2023, it would be impertinent not to look back at the sightings of the best timepieces worn by our beloved Hollywood stars. Here’re the most captivating watches that caught our attention in 2023.
An embodiment of class, opulence and style, the TAG Heuer watches have carved a niche in the genre of luxury timepieces. Known as a pioneer in sports watches, the brand has been a testament to excellence and innovation for a long time. It is well-established for its high precision standards and statement aesthetics, providing an edge and sophistication to those who appreciate authenticity and panache. From sports icons such as Steve Mcqueen and David Beckham to celebrities like Leonardo De Caprio and Shahrukh Khan, the brand's avant-garde pieces have been encircling the hands of the elite, making heads turn wherever they go.
The Barbie movie has taken the world by storm since its first promotional poster was released in 2022. This larger-than-life movie promises to transport us to a world where dreams come true, fashion reigns supreme, and pink is the unofficial colour of fabulousness. While the Barbie premiere is all about celebrating the essence of the iconic doll, it's also a reminder that fashion knows no bounds and can be a playground of joy and self-expression. And our real-life Barbie and Ken, Margot Robbie and Ryan Gosling have been embodying that in every way possible throughout their global promotions for the movie.
The world of watchmaking is an ever-evolving industry, delving into complications that keep expanding the functionality of a timepiece. And chronograph is one complication that seems to have made a mark with its visually appealing chassis and versatile function. Chronographs, since their invention, have aided professionals — from scientists to sportspeople — with the ability to record precisely the elapsed time. These watches have a stopwatch function helpful in aviation, diving, and other occasions where time is of the essence. For the horological enthusiasts scouting for chronograph timepieces, here are 10 highly recommended chronograph watches available under INR 5 lakh, including some high-end and stylish pieces.
Limited edition watches have long been a fascination among watch enthusiasts and collectors. The idea of owning a timepiece that is one of only a few hundred or even just a handful in the world is a thrilling prospect. Limited editions are typically released to commemorate a specific event, anniversary, or collaboration, adding an element of exclusivity and collectability. These watches often feature unique designs, complications, or materials, making them highly sought after by collectors.
As watch aficionados, you often seek timepieces that not only provide precision but also exude a sense of adventure. Dive watches are the perfect embodiment of that spirit, designed with unidirectional rotating bezels, screw-down crowns, and water resistance capabilities to withstand the depths of the sea while maintaining impeccable timekeeping. For those who don't mind indulging in luxury watches, here are ten of the best dive watches to invest in.