A Starry Union: Katrina Kaif Is The New Face Of Rado

02 Nov, 2023 Chat 0
A Starry Union: Katrina Kaif Is The New Face Of Rado

Rado has consistently exemplified innovation, elegance, and a commitment to pushing the boundaries of design and technology in horology since its inception. Over the years, the brand has enjoyed a decorated history of partnering with distinguished personalities from the realms of fashion, entertainment, and sports to represent the brand’s vision. And the newest entrant to join this list of Rado’s prestigious ambassadors is Katrina Kaif. So, we investigate what makes her the perfect choice as the brand’s latest global ambassador.

Rado’s Vision and Values

Established in 1917 in Lengnau, Switzerland, Rado has consistently epitomised the core values of innovation, craftsmanship, and timeless elegance. The brand’s relentless pursuit of excellence has led to timepieces that marry cutting-edge materials with impeccable design. Over the years, Rado has cemented its reputation as a pioneer in the world of horology, pioneering high-tech ceramic watches and achieving several prestigious awards for their ingenuity and design.

In the past, the brand has partnered with luminaries from diverse fields, including entertainment and sports, to represent its commitment to timeless style. Notably, Hrithik Roshan and Ji Chang-wook, two stars from two parts of the world, and tennis legends like Andy Murray and Ash Barty have graced Rado’s campaigns, adding their unique charm and sophistication to the brand. Additionally, notable names such as Sylvester Stallone have been longtime admirers of the maison, associating its elegance with his own brand of charm and suavity.

Hrithik Roshan - Rado Brand Ambassadors
Ji Chang-wook - Rado Brand Ambassadors
Andy Murray - Rado Brand Ambassadors
Ash Barty - Rado Brand Ambassadors
Rado Brand Ambassadors: Hrithik Roshan, Ji Chang-wook, Andy Murray, and Ash Barty

The Excellence of Katrina Kaif

When talking about luxury and glamour, Katrina Kaif is no stranger. With an illustrious career in the Indian film industry, she has not only enthralled audiences with her acting but also captivated them with her unmatched sense of style. Be it during red carpets or when she looked ethereal at her wedding less than a year ago, her luxurious aura and charismatic presence are undeniable. A combination that makes her a natural fit for the world of high fashion and luxury brands.

But Kaif is not just beauty – she has also proved her mettle as a successful businesswoman with the launch of her beauty brand, Kay Beauty. With beauty and brains in equal measure, it is no wonder that brands have been finding her charm and grace irresistible. Following Uniqlo’s decision to get her onboard as the first Indian global brand ambassador for the F/W 2023 collection, Rado too found her the perfect personality to endorse its range of exquisite watches, starting with the Centrix Collection.

Rado X Katrina Kaif: The Centrix Collection

In the wake of the exciting announcement of Bollywood sensation Katrina Kaif as the new Global Brand Ambassador for Rado, the Swiss watchmaker unveiled an exquisite collection to commemorate this prestigious collaboration – the Rado Centrix Collection. This line stands as a testament to Rado’s unwavering commitment to merging timeless elegance with contemporary style, and it encapsulates the essence of Katrina Kaif’s global influence and timeless beauty perfectly.


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Rado Centrix is one of the brand’s most popular watches. With its clean lines, classic design, and infusion of modern sophistication, the Centrix embodies the spirit of Rado’s vision. It is distinguished by its ability to seamlessly transition from day to night, from casual to formal, adapting effortlessly to various occasions and outfits.

The partnership with Katrina Kaif has brought a fresh perspective to the beloved collection. Her influence is evident in the Centrix watches, which exude a luxurious allure and understated appeal. Particularly, the Rado Centrix Automatic Diamonds used to declare her ambassadorship exudes every bit of the charm she does – from the elegant minimalistic black sunray dial with the printed “jubilé” logo at 12 o’clock to the 12 diamond hour markers and the precise three-hand calibre R763 movement. Much like her, the timepiece is a reflection of her grace, poise, and ability to blend the classic with the contemporary effortlessly.


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This rich tradition of association with women of substance and style made the selection of Katrina Kaif as the next Global Brand Ambassador for Rado all the more fitting. Her blend of grace, elegance, and international appeal perfectly aligns with Rado’s vision of offering timepieces that are both timeless and contemporary. As Rado and Katrina Kaif collaborate to give a new identity to the beloved Centrix collection, it promises to become a timeless favourite for watch enthusiasts and a hallmark of the enduring partnership between the world of high fashion and Bollywood glamour.


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