There are quite a few ways to incorporate innovation and creativity in fine watchmaking. While many brands adopt specific elements as their trademarks, be it a movement or a visual detail, case shape is another way to forward a distinct watch personality. Case in point — Franck Muller’s tonneau case, the unique silhouette of the Cartier Ballon Bleu, Reverso’s reversible cases, and Panerai’s recognisable cushion-shaped watches all validate this point. However, when talking about square watches, it’s Bell & Ross that prominently comes to mind. The maison’s square watches have become emblematic of the brand’s distinct identity and design philosophy.

The square-shaped case is one of the most recognisable and popular design signature of Bell & Ross. This angular form gives its timepieces a distinct and more functional appeal

One of the key strengths of these watches is their ability to blend form and function seamlessly. The square case pays homage to the rugged heritage of aviation and the military while serving a practical purpose. The larger surface area of the dial allows for enhanced legibility, which is crucial for pilots and other professionals who rely on quick and accurate timekeeping in high-pressure situations.

But that is not all that these square beauties stand for. The square watch design not only sets the atelier apart in aesthetics but also underscores the brand’s commitment to pushing the boundaries of traditional watchmaking. With the status quo and experimenting with unconventional shapes, Bell & Ross has successfully created visually striking and highly functional timepieces. So, here are six of the most remarkable square-shaped watches by the maison that should be in your collection yesterday!

BR 03 Chrono

Exuding rugged charm with its aeronautical-inspired design is the BR 03 Chrono. Equipped with the cockpit-style design and precision engineering that is standard for all pieces from the atelier, this chronograph watch embodies the brand’s philosophy of ‘form follows function’. Complementing the chic dial and case is the attractive and meticulously designed layout. From the minimalistic metal hour markers, except for the 12 and six hours, to the small seconds dial at three o’clock and the 30-minute chronograph timer at nine, the incredibly subtle yet unmistakable layout makes the watch a pleasure to look at. Supported by the automatic mechanical BR-CAL.301 movement, this range exudes sporty elegance through and through. Furthermore, the tachymeter scale on the flange adds another elegant complexity to your wrist.

Bell & Ross BR 03-94 Dessert Type from the BR 03 Chrono line exudes a modern look with its handsome square case that plays on aviation design codes. It is dynamic Bell & Ross, bringing a sense of tasteful style to any ensemble

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BR 05 GMT

This Bell & Ross BR 05 GMT is a modern marvel, blending precision and innovation seamlessly with its standout GMT functionality. The first dual time zone model in the BR 05 range, the allure of this timepiece extends beyond the conventional; it’s a watch that journeys across time zones effortlessly. The piece is equipped with a second 24-hour time zone and the ability to independently set the GMT hand. This watch is a reliable companion for the modern voyager.

Bell & Ross BR 05 GMT is a modern marvel, blending precision and innovation seamlessly with its standout GMT functionality

The 41mm satin-finished and polished square steel case features a two-toned flange with a 24-hour scale, a screw-down crown with a guard, and a sapphire crystal caseback revealing a 360° oscillating weight. Further featuring a date window at three o’clock, the timepiece is powered by the BR-CAL.325 automatic mechanical movement sitting at its heart. The dial is accented by numerals and indices coated in white Super LumiNova, complemented by the luminous metal hour and minute hands for a stunning contrast in the day as well.

BR 03-92

The Bell & Ross BR 03-92 is a captivating timepiece for drivers, encapsulating a harmonious blend of functionality and distinctive design. The square case houses a round dial with a small date window and three hands for easy time telling. The 42mm case exudes rugged elegance, complete with a screw-down crown, featuring an easy lock mechanism and is guarded by a sturdy crown guard. The automatic mechanical BR-CAL.302 movement keeps everything moving and operating smoothly, allowing you to transition from work to leisure and back effortlessly.

The Bell & Ross BR 03-92 is a captivating timepiece for drivers, encapsulating a harmonious blend of functionality and distinctive design

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The distinct dial is a canvas of modern minimalism, boasting non-numerical appliqué hour indices illuminated by Super LumiNova inserts. With a water resistance of up to 300 metres, this watch is prepared to accompany drivers on underwater escapades.

BR 05 SKELETON

Skeleton watches are always a sight to marvel at, giving a peek into the exquisite craftsmanship that made the watch’s innovative vision a reality. And the Bell & Ross BR 05 Skeleton watch is no exception, with its remarkable fusion of design and mechanics. Its 40mm square case houses the BR-CAL.322 automatic mechanical movement, showcasing the simple functions of hours, minutes, and seconds.

Bell & Ross BR 05 Skeleton forwards a remarkable fusion of design and mechanics. It comes with a 40mm square case housing the BR-CAL.322 automatic mechanical movement

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The skeleton dial, adorned with Super LumiNova coated indices, grants a captivating view into the intricate heart of the timepiece. Furthermore, the screw-down crown and the sapphire caseback blend practicality and artistry. This masterpiece is stylish and practical with the additional functionality of 100 metres of water resistance.