January 20, 2025 35.22 Min Read

Watch collaboration is a powerful tool in the marketing world, allowing brands to create unexpected partnerships, gain access to new audiences, and develop a hyped product that sparks common interest. It is more than a combination of the logotypes or aesthetics; collaboration is a blend of philosophies, production skills, and brand DNA. For instance, in 2017, the cooperation of the streetwear giant Supreme and the high fashion label Louis Vuitton led to a successful collection that combined the best of both segments—the luxurious chic and the counter-cultural provocativeness. Another worthy example is the partnership between Apple and Nike, which resulted in the creation of Nike+.

January 14, 2025 20.34 Min Read

Louis Erard has created a niche for itself when it comes to innovative watches. Primarily renowned for producing unique watches in collaboration with other masters in the field, the maison has always put out creations worth looking forward to. One of such remarkable timepieces is born out of the maison's 2021 collaboration with atelier oï, resulting in a deceptively simple piece that is anything but simple if you look closer at the intricate mechanism inside. So, here we explore this collaborative piece, the limited edition Le Régulateur Louis Erard x atelier oï.

January 8, 2025 33.98 Min Read

Hollywood’s best took centre stage at the Golden Globes 2025. The highlights included Nicole Kidman’s Nightfall nomination, The Forgotten Pages’ Andrew Garfield, and Michelle Yeoh’s elegance in The Eternal Bloom. From cinematic brilliance to timeless style, the event paired stars like Sebastian Stan, Kieran Culkin and Colman Domingo on the red carpet.

December 26, 2024 27.9 Min Read

This year has brought some of the finest new releases from prestigious watch brands. Our best watches of 2024 showcase a range of exceptional timepieces, from classic dress watches to sporty divers and versatile field watches. Elevate your wardrobe with these luxury watches! This list is curated for watch enthusiasts with a passion for style and horology. You’ll also discover timepieces worn by A-listers. These 10 haute horlogerie pieces are must-haves for your collection.

December 21, 2024 32.54 Min Read

As we bid farewell to 2024, let’s walk you through all the luxury timepieces that added to the glamour of star-studded events this year. Graced with classic designs and dress watches to technology marvels, watch collectors had the best year. The cherry on top was when celebrities in luxury watches were spotted at global events.

December 16, 2024 28.06 Min Read

With Christmas just around the corner, the hunt for the perfect Christmas present is in full swing. You want to give something truly special, not just a gift that feels like something chosen on a whim. A unique wristwatch is undoubtedly one of the most extraordinary presents you can give your loved one. Below is a lineup of some of the best watches you can gift this Christmas, each offering a unique blend of quality, sophistication, and style.