There are quite a few ways to incorporate innovation and creativity in fine watchmaking. While many brands adopt specific elements as their trademarks, be it a movement or a visual detail, case shape is another way to forward a distinct watch personality. Case in point — Franck Muller's tonneau case, the unique silhouette of the Cartier Ballon Bleu, Reverso's reversible cases, and Panerai's recognisable cushion-shaped watches all validate this point. However, when talking about square watches, it's Bell & Ross that prominently comes to mind. The maison's square watches have become emblematic of the brand's distinct identity and design philosophy.
September 18, 2023
4 Min Read